What do you want your website to do?
Define your website objectives and the
Return on Investment
Attracting new patients (how do they do this from our site)?
Signposting & contact information for existing patients?
Treatments you offer (AML)?
Online booking (PMS, Toothpick etc)?
Treatment specific offers and promotions?
Define your objectives in measurable terms
Other things we should consider...
Practice focus (eg NHS, mixed, fuly private, Orthodontic)
Target audience (eg Mum is key for the family Practice)
Briefing is key
Style & Content benchmarking
Competitor website audits
Google search audits