What do you want your website to do?
(The Brief)

Define your website objectives and the
Return on Investment

Attracting new patients (how do they do this from our site)?
Signposting & contact information for existing patients?
Treatments you offer (AML)?

Online booking (PMS, Toothpick etc)?
Treatment specific offers and promotions?

Define your objectives in measurable terms

Other things we should consider...

Practice focus (eg NHS, mixed, fuly private, Orthodontic)
Target audience (eg Mum is key for the family Practice)


The competition
Mandatory requirements including Team, Pricing, CQC Report  (eg GDC, CQC, NHS)
Ongong updates - how do we manage these?

Your brand brought to life
Brand identity / logo
Tone of voice


What is a typical development process?

Briefing is key
Style & Content benchmarking
Competitor website audits
Google search audits