OK, you've got a great new website - what next?
Build it and they will come? Don't bank on that!
Your target audience and their buyer behaviour is key
Natural search visibility (SEO & backlinks)
Paid search (Google AdWords)
Social Media (Including paid advertising)
Practice specific Marketing Communication & Activity Plan
Budgeting (including a launch budget)
Targeted communications are the most effective:
Traditional broadcast and main print media are arguably less effective (but work in certain locations)
Measurement & enquiry management
Intelligent Telephony Services (ITS)
Customer Relationship Management (CRM)
Lead nurturing & follow-up (prior to the PMS)