OK, you've got a great new website - what next?

Build it and they will come? Don't bank on that!

Your target audience and their buyer behaviour is key

Online

Natural search visibility (SEO & backlinks)
Paid search (Google AdWords)
Social Media (Including paid advertising)
Online advertising

Offline

Practice specific Marketing Communication & Activity Plan
Media Audit
Budgeting (including a launch budget)
Targeted communications are the most effective:
Direct marketing
E-mail
SMS
Practice signage
Outdoor media

Traditional broadcast and main print media are arguably less effective (but work in certain locations)

Measurement & enquiry management

Website Analytics
Intelligent Telephony Services (ITS)
Customer Relationship Management (CRM)
Lead nurturing & follow-up (prior to the PMS)

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